SMS MARKETING

DND & Non DND:

DND & Non DND: Bulk SMS Service is a widely used tool for conveying necessary and urgent information to your customers’ DND stands for Do Not Disturb mode .For bulk SMS you need to follow the strict guidelines of TRAI. You can send bulk SMS without DND filter by using the transactional SMS route. In this route SMS can be sent to both DND and non DND numbers 24*7 without any time restrictions. But the message should be of non promotional nature. So the content need to be framed accordingly.

Promotional & Transactional SMS:

Promotional & Transactional SMS: Marketers have to write enticing text to improve their promotional SMS Promotional SMS is used for sending marketing and sales messages. They are delivered only to opt-in and non-DND numbers. Promotional SMS should be sent between 9 am and 9 pm. While Promotional Messages have no way to reach customers who have opted for DND (Do Not Disturb), a Transactional Message has an easy reach. One can easily get the template of such messages and can create the one to suit his or her specific needs.