PPC

Search Network:

Search Network: A group of search-related websites where your ads can appear. When you advertise on the Search Network, your ad can show next to search results, on other Google sites for example Maps, Shopping, Google Images, and on the websites of Google search partners. This can be considered as a good image building exercise for establishing your brand in the market.

Display Network:

Display Network: Display network is a method of advertising where you can attract the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page of your company such as Google Display Network and Face book etc. Display ads are placed on relevant third-party websites in the form of banner, image and text ads.

Video Network:

Video Network: Video advertising is promotional content that plays before, during or after streaming content it may also include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad. Video marketing can capture a wide audience, and it works on many levels.

Universal App Campaign:

Universal App Campaign: Universal App Campaigns (UAC) are an automated ad type in Google Ads based on artificial intelligence that help advertisers generate more app installs and/or drive in-app conversions. They do this by using machine learning to identify your best performing ads and show them to the most relevant users according to their taste and preferences. it can present your company’s ad in a fancy way

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