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Newspapers and Magazines: Compared to television advertising, print advertising is relatively cheap. National newspapers and magazines still hold the loyalty of millions of readers and represent the whole range of opinions and lifestyles within a population. It is relatively easy for your company to establish the demographics of the target market and advertise to a mass market or focus their advertising on particular market segments. To compete with digital output, most newspapers and magazines have their own website and some have ventured into the subscription market such as the Times Group and the Wall Street Journal offered as Apps on smart phones and e-readers such as the iPad.